Brand Story

Inco is derived from the word Incontinence, reflecting the brand’s clear purpose — to provide reliable, practical solutions for adult incontinence care.

Born from the Pureen family, well known for its trusted baby care products, Inco is built on a legacy of gentle care and attention to skin comfort. Guided by empathy and human-centred design, this long-standing personal care expertise now extends into adult incontinence solutions designed to support adults and caregivers with comfort, hygiene, and dignity.

From adult diapers and pants to underpads and wipes, Inco delivers dependable protection developed for real daily needs — whether at home, in healthcare settings, or in assisted care environments.

At its core, Inco is guided by one belief:

Comfort restores confidence.
Confidence restores living.